## Contents

- 2. Entity-First Content Briefs
- Brief template (copy per article)

## 2. Entity-First Content Briefs

The brief is where ranking and AI-citation are won or lost. Modern ranking and AI answer engines reward content that **covers the entities and questions** a topic implies, states facts plainly, and is verifiably authored. Write briefs around entities and questions, not keyword density.

### Brief template (copy per article)

```markdown
# Brief: <working title>