## 4. Questions to answer verbatim (one H2/H3 each)
# These map to PAA + "how/what/why/when/cost/vs" variants.
- What is <topic>?            → 40-60 word direct answer in first paragraph under the H2
- How do you <do topic>?      → numbered steps
- <topic> vs <alternative>?   → comparison table
- How much / how long ...?    → specific number with a date
- Common mistakes?            → list