## 5. Format requirements
- Word count target: <derived from top-3 average, not arbitrary>
- Must include: [ ] comparison table  [ ] checklist  [ ] original data/screenshot
  [ ] FAQ block  [ ] 1 expert quote  [ ] author byline w/ credentials
- Internal links: UP to pillar <url>; ACROSS to <related spokes>
- Schema: see `seo-geo` (Article + FAQPage + Breadcrumb as applicable)