## Contents

- 7. Content Repurposing System
- Atomization map
- Channel guidance (current as of Jun 2026 — verify limits at each platform's docs)

## 7. Content Repurposing System

One substantial asset feeds many channels. Atomize by extracting the parts that already exist (key insights, steps, stats, quotes) — don't write net-new for each channel.

### Atomization map

```yaml
pillar (2,500+ words):
  - 5-7 short-form posts (one key insight each)        # LinkedIn / X / Threads / Bluesky
  - 1 newsletter issue (summary + best CTA)
  - 3-4 LinkedIn text or document posts (section deep-dives)
  - 1 short-form video script (Shorts / Reels / TikTok, 30-60s) per key step
  - 1 long-form video / webinar outline
  - 4-6 quote/stat cards (the original data from §3)
  - 2-3 guest-post / digital-PR angles (pitch the original data)

blog post (1,200-1,800 words):
  - 3-4 short-form posts
  - 1 newsletter section
  - 1 short video / reel
  - 2-3 stat cards
  - 1 podcast talking-point set

case study:
  - result-led short-form posts (the headline number)
  - data-viz graphics + client quote cards
  - 1 short video testimonial cut
  - 1 sales-enablement one-pager
```

> Repurposing is a calendar trigger, not a side project: when an item reaches **Scheduled** (§5), auto-create its repurposing tasks so distribution ships with the article, not weeks later.

### Channel guidance (current as of Jun 2026 — verify limits at each platform's docs)

| Channel | Format that works | Hard limits / notes |
|---|---|---|
| **LinkedIn** | Professional POV; native **document/carousel** posts perform well; lead with a hook line | ~3,000-char post limit; first ~2 lines show before "see more"; 3-5 hashtags; native video/document over external links |
| **X (Twitter)** | Threads for processes; one idea per post; visuals lift reach | **280 characters** for standard posts; paid (X Premium) tiers allow much longer posts — don't design around the old 140/240 limits |
| **Threads / Bluesky** | Same atomized insights as X; conversational | Threads ~500 chars; Bluesky 300 chars — re-cut, don't copy-paste |
| **YouTube** | Long-form how-to + **Shorts** for the atomized steps | SEO title/description; chapters/timestamps; auto-captions; end screens |
| **TikTok / Reels / Shorts** | 30-60s single-tip videos from each step | Hook in first 2s; on-screen captions; one CTA |
| **Email newsletter** | Value-first summary + the one CTA; scannable | Mobile-first; one primary CTA; segment when possible |
| **Podcast** | Pillar as an episode outline; reuse the brief's questions | Publish a transcript page (also a citable, indexable asset) |

> **Retired/repositioned channels.** SlideShare's strategic value has collapsed; do **not** make it a default output. If you have decks, post them as LinkedIn **document** posts and as an indexable HTML page on your own domain instead. Re-evaluate any "default channel" list yearly — platform relevance shifts fast.

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