## Quick Decision Tree

Use this to route any copy request to the right part of this skill:

- **Writing a headline?** → match to awareness stage, pick from the [framework library](#headline-framework-library) (problem-aware → PAS/BAB; solution-aware → 4U/AIDA).
- **Want the page found by AI search / answer engines?** → write the [answer-first, entity-first lead](#ai-snippet-friendly-leads-aeo--ai-search) + an FAQ block.
- **Which page is it?** → use the matching [page playbook](#page-by-page-copy-playbooks) (home / pricing / feature / about), then the relevant industry adaptation.
- **Choosing a CTA?** → match the verb to the funnel surface in the [CTA table](#cta-optimization-system); transactional → direct ("Buy Now"/"Donate"), consideration → trial/demo/download.
- **Tone feels off?** → run the [voice calibration](#voice-calibration-framework) matrix and checklist.
- **About to ship?** → run the [QA checklist](#copywriting-workflow-agent-runbook) and the [claims & compliance gates](#claims-compliance--ethical-guardrails). No unsubstantiated number, fake scarcity, or invented testimonial leaves the building.
- **Optimizing live copy?** → diagnose top-3 gaps, then test ONE element at a time and size the sample before you start ([testing](#copy-testing--optimization)).

For deeper specializations, hand off to the sibling skills: full page builds → `landing-page-builder`; CRO experiments and analysis → `page-cro`; popups/exit-intent → `popup-cro`; email nurture flows → `email-sequence`; topic and funnel planning → `content-strategy`.