## Contents - What is exit-intent email capture? - Lead patterns by intent - FAQ block (machine-readable Q&A) ## What is exit-intent email capture? Exit-intent email capture is a popup technique that detects when a visitor is about to leave a website and shows a single offer (a discount or lead magnet) to capture their email before they go. Stores typically recover 2–5% of abandoning visitors this way. <-- extractable, entity-first, factual Here's why that 2–5% is the difference between a store that grows and one that quietly leaks its ad spend... <-- the human hook / persuasion continues ``` ### Lead patterns by intent | Query intent | Snippet-friendly lead pattern | Example opening sentence | |---|---|---| | Definitional ("what is X") | `[Entity] is a [category] that [function] for [audience].` | "Yiield is a DeFi yield aggregator that routes stablecoin deposits to the highest-rated lending markets." | | Comparison ("X vs Y") | One-sentence verdict + a 3–5 row table | "X suits teams that need [trait]; Y suits teams that need [trait]. The differences:" + table | | How-to ("how to X") | Numbered steps, each step a full imperative sentence | "1. Install the script in your site ``. 2. Define a trigger…" | | Cost ("how much is X") | State the range, the unit, and as-of date in sentence one | "As of 2026, X starts at $29/month and scales with monthly visitors." | | Best-of ("best X for Y") | Lead with named criteria, then a short ranked list | "The best tools for [use case] share three traits: [a], [b], [c]." | ### FAQ block (machine-readable Q&A) Add an FAQ where each answer's **first sentence fully answers the question** (don't open with "Great question!"). This is the single highest-leverage AEO move for product/landing pages, and it doubles as schema-eligible content: ```markdown