## Contents

- Cart Abandonment Sequence
- 3-Email Recovery Flow

## Cart Abandonment Sequence

### 3-Email Recovery Flow

**Email 1: Reminder (1 hour after abandonment)**
```
Subject: You left something behind
Preview: Your cart is saved — complete your order.

- Show cart contents with images
- Simple "Complete Purchase" CTA
- No discount yet — many convert with just a reminder
- Include customer support link
```

**Email 2: Social Proof (24 hours)**
```
Subject: [Product] is a customer favorite ⭐
Preview: See why X people chose [Product] this month.

- Cart contents again
- 2-3 customer reviews of the specific product
- Answer common purchase objections
- Urgency: "Items in your cart aren't reserved"
```

**Email 3: Incentive (48-72 hours)**
```
Subject: Here's 10% off to complete your order
Preview: Use code COMEBACK10 at checkout.

- Cart contents with discount applied
- Discount code prominently displayed
- Expiration on the offer (48 hours)
- "Need help deciding? Reply to this email"
```

**Recovery benchmarks:** Email 1 recovers 3-5% of carts, Email 2 adds 2-3%, Email 3 adds 1-2%. Total: 6-10% recovery rate.

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