## Contents

- Quick-Start Implementation
- Step 1: Foundation (Week 1)
- Step 2: Welcome Sequence (Week 2)
- Step 3: Core Automations (Week 3-4)
- Step 4: Optimize (Ongoing)

## Quick-Start Implementation

### Step 1: Foundation (Week 1)
1. Choose ESP and set up account
2. Configure SPF, DKIM, DMARC
3. Set up custom sending domain
4. Import existing contacts (verified/cleaned)
5. Create unsubscribe and preference center pages

### Step 2: Welcome Sequence (Week 2)
1. Write 7 welcome emails using templates above
2. Set up automation trigger: new subscriber
3. Add behavioral branches if your ESP supports it
4. Test entire flow with a personal email
5. Enable and monitor for 2 weeks

### Step 3: Core Automations (Week 3-4)
1. Cart abandonment (if ecommerce)
2. Onboarding sequence (if SaaS)
3. Re-engagement sequence (30-day inactive trigger)
4. Post-purchase/post-conversion thank you

### Step 4: Optimize (Ongoing)
1. A/B test subject lines on every send
2. Review metrics weekly
3. Clean list monthly (remove bounces, suppress cold)
4. Refresh copy quarterly
5. Test send times monthly