## Contents

- Re-Engagement Campaign
- 3-Email Win-Back Sequence

## Re-Engagement Campaign

### 3-Email Win-Back Sequence

**Trigger:** No login/activity for 30 days

**Email 1: "We miss you" (Day 30)**
```
Subject: It's been a while, [Name]
Preview: Here's what you're missing.

- Acknowledge absence without guilt
- Show 2-3 new features/updates since they left
- Single clear CTA to come back

Subject alternatives:
- "[Name], your [Product] account is waiting"
- "A lot has changed since you left"
```

**Email 2: "Here's what's new" (Day 37)**
```
Subject: [Product] just got a major upgrade
Preview: New features you haven't seen yet.

- Lead with the most compelling new feature
- Include a short demo video or GIF
- Social proof — "Join X users who are already using this"
- Offer: extended trial, discount, or free consultation
```

**Email 3: "Last chance" (Day 45)**
```
Subject: Should we close your [Product] account?
Preview: We'll keep it open if you want — just let us know.

- Direct question: "Do you still want access?"
- Remind them what they'll lose
- One-click "keep my account" button
- Option to downgrade instead of churning
- If no response → mark as churned, suppress from sequences
```

> **Truthfulness note:** Only use "Should we close your account?" if there is a real consequence (e.g., you actually deactivate or stop emailing dormant accounts). An empty threat you never act on is misleading and erodes trust on repeat sends. If you don't enforce it, soften to "Want to keep getting [Product] updates?" — which doubles as a clean re-consent / sunset prompt.

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