## 9. Build workflow (how to actually run this skill)

1. Run **intake** (§0); state assumptions for anything the user didn't give.
2. Pick the **section set** for that traffic temperature / offer (§1).
3. Draft **copy first** (§2) — H1, subhead, CTA, benefits, FAQ — then place it into the **templates** (§4).
4. Wire **proof** with the user's real assets, or insert marked placeholders + flag them (§5).
5. Add **`<head>` metadata + FAQPage JSON-LD** (§4.11, §6).
6. Run the **QA checklist** (§8); fix every failing box.
7. Hand off: name the placeholders awaiting real assets, the A/B hypothesis for `ab-testing`, and any compliance items needing legal review.
