## Common Mistakes

1. **No conversion tracking** — You're flying blind. Set this up first.
2. **Too many keywords per ad group** — Keep it tight. One theme per group.
3. **Broad match without smart bidding** — Broad match + manual CPC = budget drain.
4. **Editing during learning phase** — Let Meta learn. Don't touch for 3-7 days.
5. **Ignoring search terms** — Check weekly. You'll be shocked what you're paying for.
6. **Same creative for 3+ months** — Refresh regularly. Creative fatigue is real.
7. **No retargeting** — Cheapest conversions you'll ever get. Set it up day one.
8. **Optimizing for vanity metrics** — CTR doesn't pay bills. Optimize for revenue.
9. **Not excluding converters** — Stop showing ads to people who already bought.
10. **Giving up too early** — Most campaigns need 2-4 weeks to optimize. Be patient.