## Contents

- Landing Page Alignment
- Message Match Checklist
- Landing Page Types by Campaign Goal

## Landing Page Alignment

### Message Match Checklist

- [ ] Headline on landing page matches or mirrors ad headline
- [ ] Same offer mentioned in ad appears above the fold
- [ ] Visual continuity — similar imagery/colors as ad creative
- [ ] CTA on page matches the promised action (don't bait-and-switch)
- [ ] No navigation menu (for campaign-specific landing pages)
- [ ] Mobile-optimized (60%+ of paid traffic is mobile)
- [ ] Page loads in <3 seconds (every extra second = ~7% drop in conversions)

### Landing Page Types by Campaign Goal

| Goal | Page Type | Key Elements |
|------|-----------|-------------|
| Lead Gen | Squeeze page | Headline, 3 bullets, form, trust badges |
| Demo Request | Demo page | Value prop, social proof, short form, calendar embed |
| Purchase | Product page | Features, pricing, reviews, FAQ, CTA |
| Free Trial | Signup page | Benefit headline, feature list, single CTA, no CC messaging |
| Content/Lead Magnet | Download page | Preview of content, short form, instant delivery |

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