## Contents

- Lead Magnet Popup Templates (12)
- 1. The Content Upgrade
- 2. The Discount / First Purchase
- 3. The Free Tool / Calculator
- 4. The Webinar / Event
- 5. The Quiz / Assessment
- 6. The Template / Swipe File
- 7. The Early Access / Waitlist
- 8. The Free Trial Extension
- 9. The Newsletter Value Prop
- 10. The Exit Offer
- 11. The Social Proof Slide-In
- 12. The Spin-to-Win (Ecommerce)

## Lead Magnet Popup Templates (12)

### 1. The Content Upgrade

```
TRIGGER: 50% scroll on blog post
HEADLINE: Want the complete [topic] checklist?
BODY: Get the 23-point checklist mentioned in this article —
      plus 5 bonus strategies not covered here.
CTA: [Send Me the Checklist]
FORM: Email only
```

### 2. The Discount / First Purchase

```
TRIGGER: 10 seconds on site (new visitors)
HEADLINE: Get 15% off your first order
BODY: Join 50,000+ customers. Enter your email for an
      exclusive discount code.
CTA: [Claim My Discount]
FORM: Email only
```

### 3. The Free Tool / Calculator

```
TRIGGER: Exit intent
HEADLINE: Before you go — try our free [ROI/Savings/Score] calculator
BODY: See exactly how much [Product] could save you.
      Takes 60 seconds. No signup required.
CTA: [Calculate My Savings]
FORM: No form — link to tool (capture email inside tool)
```

### 4. The Webinar / Event

```
TRIGGER: 30 seconds on relevant page
HEADLINE: Live Workshop: [Compelling Topic]
BODY: Join [Speaker] on [Date] for a [duration] deep-dive into
      [topic]. Includes Q&A and a free [bonus].
CTA: [Reserve My Spot]
FORM: Name + Email
```

### 5. The Quiz / Assessment

```
TRIGGER: 15 seconds on page
HEADLINE: What's your [marketing/fitness/business] score?
BODY: Take our 2-minute assessment and get a personalized
      action plan. 10,000+ people have taken it.
CTA: [Take the Quiz]
FORM: No form — quiz captures email at results stage
```

### 6. The Template / Swipe File

```
TRIGGER: 50% scroll on related blog post
HEADLINE: Steal our [email/ad/landing page] templates
BODY: The exact templates we used to [achieve result].
      Copy, paste, customize.
CTA: [Get the Templates]
FORM: Email only
```

### 7. The Early Access / Waitlist

```
TRIGGER: Time or scroll on product page
HEADLINE: Be first to try [New Feature/Product]
BODY: We're launching [thing] next month. Early access members
      get [benefit]. Limited spots.
CTA: [Join the Waitlist]
FORM: Email only
```

### 8. The Free Trial Extension

```
TRIGGER: Exit intent (trial users only)
HEADLINE: Need more time? Here's 7 extra days.
BODY: We noticed you haven't finished setting up.
      Extend your trial — no credit card needed.
CTA: [Extend My Trial]
FORM: No form — button action
```

### 9. The Newsletter Value Prop

```
TRIGGER: 60 seconds on blog
HEADLINE: Get insights like this every Tuesday
BODY: Join [X]K [role]s who read our weekly newsletter.
      One email. Best [industry] insights. No spam.
CTA: [Subscribe]
FORM: Email only
```

### 10. The Exit Offer

```
TRIGGER: Exit intent on pricing/checkout page
HEADLINE: Wait — before you go
BODY: Chat with us for 5 minutes. We'll help you find the
      right plan (and maybe a discount).
CTA: [Chat Now] [No Thanks]
FORM: No form — opens chat widget
```

### 11. The Social Proof Slide-In

```
TRIGGER: 30 seconds on page
TYPE: Small slide-in (bottom-left or bottom-right)
CONTENT: "[Name] from [City] just signed up 3 minutes ago"
         or "[X] people are viewing this right now"
FORM: None — builds urgency, no capture
```

### 12. The Spin-to-Win (Ecommerce)

```
TRIGGER: Exit intent (new visitors, ecommerce)
HEADLINE: Spin for a chance to win!
BODY: Enter your email to spin the wheel.
      Every spin wins something.
PRIZES: 5% off (40%), 10% off (30%), 15% off (15%),
        Free shipping (10%), 20% off (5%)
CTA: [Spin the Wheel]
FORM: Email required to spin
NOTE: Often converts well (commonly cited ~5-12%, but highly
      variable) — yet attracts discount-seekers and can erode margin
      and brand. Measure margin impact, not just opt-in rate.
```

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