## Popup Types & When to Use Each

> The conversion ranges below are **rough industry heuristics, not guarantees** — actual rates swing widely by industry, offer strength, traffic quality, and audience temperature. Use them to set rough expectations, then measure your own baseline.

| Type | Trigger | Best For | Typical Conv. Range* |
|------|---------|----------|-------------------|
| Exit Intent Modal | Mouse leaves viewport | Lead capture, cart save | 2-5% |
| Timed Modal | After X seconds on page | Newsletter signup, offers | 1-3% |
| Scroll-Triggered | After scrolling X% | Content upgrades, lead magnets | 2-4% |
| Slide-In | Scroll/time, less intrusive | Blog CTAs, subtle offers | 1-3% |
| Full-Screen Overlay | Immediate or timed | Major announcements, launches | 3-8% |
| Top/Bottom Banner | Persistent on page | Promotions, shipping thresholds | 0.5-2% |
| Inline/Embedded | Always visible in content | Content upgrades, contextual | 1-3% |
| Click-Triggered | User clicks a link/button | Intentional opt-in, details | 5-15% |
| Two-Step Opt-In | Click → then form appears | Higher-quality leads | 3-8% |

<sub>*Rough ranges from public CRO benchmarks; treat as directional. Your numbers depend on offer, industry, device, and traffic source.</sub>

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