## Contents

- Quick-Start Implementation
- Week 1: Foundation
- Week 2: Expand
- Week 3: Optimize
- Week 4+: Scale

## Quick-Start Implementation

### Week 1: Foundation
1. Choose a tool by **fit, not headline price** (see "Tools for A/B Testing Popups" — match your ESP/CRM, consent platform, and traffic volume; custom JS if you need full control)
2. Create one exit-intent popup with a specific lead magnet
3. Set frequency cap (once per 7 days)
4. Add to high-traffic pages only
5. Set up conversion tracking

### Week 2: Expand
1. Add scroll-triggered slide-in for blog posts
2. Create announcement banner for current promotion
3. Segment: different popup for new vs returning visitors
4. Test on mobile — ensure compliance with Google guidelines

### Week 3: Optimize
1. A/B test headline (2 variants)
2. Review conversion data — kill underperformers
3. Test timing (5s vs 15s vs 50% scroll)
4. Add source-based segmentation

### Week 4+: Scale
1. A/B test offers (discount vs content vs tool)
2. Add popups to more pages
3. Create page-specific content upgrades
4. Build popup → email sequence integration
5. Review and iterate monthly