Accounting & Finance
Not tax, legal, or audit advice. This skill encodes general operator practice and standard frameworks (US GAAP, IFRS, ASC 606/IFRS 15, EU VAT). Rates, thresholds, registration triggers, and filing rules change and are jurisdiction-specific. Before filing anything or relying on a number for a board, lender, investor, or tax authority, have it reviewed by a qualified accountant/tax advisor licensed in the relevant jurisdiction. Route any edge case — multi-state US nexus, cross-border digital services, equity/SAFE accounting, R&D capitalization, transfer pricing, M&A, or revenue-recognition judgment calls — to a professional. Treat every concrete rate/threshold below as "verify before use."
Sibling skills (don't duplicate — cross-link): country-level tax depth →
eu-tax-accounting(all 27 EU member states: corporate, VAT, payroll, deadlines). Billing/dunning/usage metering implementation →saas-billing(Express/Node) orstripe-billing(Next.js). Pricing/packaging →pricing-optimization. GTM funnel/forecasting →revenue-operations. Churn/retention cohort analysis →retention-analytics. EU regulatory (GDPR, contracts, entity) →eu-legal-compliance.
1. P&L Structure (GAAP / IFRS)
Standard multi-step income statement. Key rule: define what OpEx contains so D&A is counted exactly once. Below, operating expenses are stated excluding depreciation & amortization (the "ex-D&A" convention common in SaaS reporting); D&A is its own line. EBITDA then equals operating income + D&A with no double-count. If your accounting system buckets D&A inside OpEx, drop the separate D&A line and compute EBITDA = operating income + D&A (added back), not by re-subtracting it.
| # | Line item | Calculation | Watch for |
|---|---|---|---|
| 1 | Revenue (net) | Recognized per ASC 606/IFRS 15 (§6), net of refunds/credits | Recognized ≠ billed ≠ cash collected. Don't book deferred revenue as revenue. |
| 2 | COGS / Cost of revenue | Hosting/infra, third-party API/usage fees, payment processing, customer support & success delivery, onboarding/implementation labor | SaaS COGS typically 15–30% of revenue. Keep R&D and S&M out of COGS. |
| 3 | Gross profit | Revenue − COGS | SaaS target gross margin 70–85%. |
| 4 | Operating expenses (ex-D&A) | Sales & Marketing + Research & Development + General & Administrative | Allocate fully-loaded headcount (salary + employer taxes + benefits) to the right function. |
| 5 | EBITDA | Gross profit − OpEx(ex-D&A) | Proxy for operating cash generation; ignores capex, financing, tax. |
| 6 | Depreciation & amortization | Capitalized assets + capitalized software/intangibles amortization | Pure non-cash; never in COGS and here. |
| 7 | Operating income (EBIT) | EBITDA − D&A | GAAP operating result. |
| 8 | Net interest | Interest expense − interest income | |
| 9 | Pre-tax income (EBT) | EBIT − net interest ± other | |
| 10 | Income tax expense | Current + deferred tax | Tax expense (accrual) ≠ tax paid (cash). |
| 11 | Net income | EBT − income tax | Bottom line. |
EBITDA vs Adjusted EBITDA: "Adjusted EBITDA" further adds back stock-based compensation, one-time/restructuring items, and M&A costs. Always label which one you're showing and footnote the add-backs — investors discount unexplained adjustments. Rule of 40 (growth % + FCF or EBITDA margin % ≥ 40) is a common SaaS health check, not a GAAP metric.
Monthly P&L review checklist
- Recognized revenue reconciles to the billing system and the deferred-revenue roll-forward (§6), not just to cash.
- COGS contains only cost-of-delivery; S&M/R&D/G&A are not leaking into it.
- Headcount fully loaded (salary + employer payroll tax + benefits) and allocated to the correct function.
- One-time/non-recurring items flagged and excluded from run-rate and from EBITDA→Adjusted EBITDA.
- D&A counted once (per the convention you chose above).
- MoM and YoY comparatives included; material variances explained (§8).
- Accruals booked for incurred-but-unbilled expenses (the close, §5).
2. Cash Flow Forecasting
13-week rolling direct cash forecast (the operator standard)
Forecast cash in/out, not accruals. Rebuild weekly from the bank balance.
Week | Start cash | + AR collected | + Other in | − Payroll | − Vendors/AP | − Tax/VAT | − Debt svc | = End cash
1 | 150,000 | 45,000 | 0 | 30,000 | 8,000 | 0 | 0 | 157,000
2 | 157,000 | 12,000 | 0 | 0 | 5,000 | 0 | 2,500 | 161,500
3 | 161,500 | 28,000 | 5,000 | 30,000 | 9,000 | 14,000 | 0 | 141,500
...
13 | ...
Rules
- Use cash collected (apply realistic AR collection lag: e.g. net-30 invoices land in week 5–6, with a haircut for late payers), not revenue recognized.
- Payroll on actual pay dates (semi-monthly/biweekly/monthly) including employer taxes; biweekly = 26 pay runs/yr (two 3-paycheck months).
- VAT/sales-tax remittances and corporate-tax instalments on statutory due dates — these are large, lumpy, and easy to forget.
- Model AP on actual vendor terms; don't assume everything clears in the booking week.
- Flag any week where ending cash dips below a defined floor (e.g. ≥ 2 months of operating burn or a debt covenant minimum).
- Keep a low/base/high collections scenario for any week with concentrated customer risk.
Burn & runway
Gross burn = total operating cash OUT in the month (exclude one-offs / financing)
Net burn = gross burn − cash revenue collected (the number that actually depletes the bank)
Runway (mo) = current cash balance / average forward NET burn (use a 3-month trailing avg, not a single noisy month)
Runway is a trigger to plan, not a script. A short runway with predictable recurring revenue, an open credit line, and a near-term profitability path is very different from a short runway with lumpy revenue and no debt access. Weigh: revenue predictability & retention (§3), fundraising-market conditions, debt availability and covenants, the path/time-to-default-or-breakeven, dilution at the current valuation, and the owners'/board's risk tolerance. Generally start serious fundraising 9–12 months before zero cash (a raise commonly takes 3–6 months), and pre-model the cost-cut lever you'd pull if a round slips — but the right move is situational; pressure-test it with the board/CFO.
3. SaaS / Subscription Unit Economics
MRR / ARR movement schedule (single source of truth for "growth quality")
Month
Beginning MRR 100,000
+ New (new logos) 12,000
+ Expansion (upsell) 6,000
+ Reactivation 1,000
− Contraction (downsell) (3,000)
− Churned (lost logos) (5,000)
= Ending MRR 111,000
ARR = Ending MRR × 12 = 1,332,000
- Quick Ratio = (New + Expansion + Reactivation) / (Contraction + Churned). > 4 is strong; < 1 means you're losing ground.
- Reconcile this schedule to the deferred-revenue roll-forward (§6) and to recognized revenue (§1) every month.
Retention — measure logo and revenue separately
| Metric | Formula | Read it as |
|---|---|---|
| Logo (customer) churn | Customers lost in period / customers at start | Counts accounts, ignores size. |
| Gross Revenue Retention (GRR) | (Start MRR − contraction − churn) / Start MRR | Caps at 100%. Excludes expansion → pure leakage. Best-in-class ≥ 90% (SMB) / ≥ 95% (enterprise). |
| Net Revenue Retention (NRR/NDR) | (Start MRR − contraction − churn + expansion) / Start MRR | Can exceed 100%. > 110% = healthy expansion engine; > 120% = elite. |
| Logo retention | 1 − logo churn | High logo churn + high NRR ⇒ a few big accounts carry you (concentration risk). |
CAC, LTV, payback — state your assumptions or the numbers lie
| Metric | Formula | Notes / pitfalls |
|---|---|---|
| Blended CAC | All S&M / all new customers (incl. organic) | Flatters efficiency; use for company-level view. |
| Paid CAC | Paid S&M / customers from paid channels | The number that matters for scaling spend. |
| CAC payback (months) | CAC / (new MRR per customer × gross margin %) | Use gross-margin-adjusted MRR, not raw price. < 12 mo good (SMB), < 18–24 mo acceptable (enterprise). |
| LTV | (ARPA × gross margin %) / churn rate | Use revenue churn for $-LTV; on negative net churn this formula blows up — switch to a finite cohort horizon (e.g. 36-month discounted cohort value). |
| LTV : CAC | LTV / CAC | ≥ 3:1 healthy; ≫ 5:1 may mean you're under-investing in growth. |
| Magic number | Net new ARR / prior-quarter S&M | > 0.75 efficient; account for sales-cycle lag (spend in Q1 closes in Q2). |
Common mistakes: mixing gross vs net churn; forgetting gross-margin adjustment in payback/LTV; counting organic logos in paid CAC; ignoring the S&M→revenue timing lag; using a single month's churn (annualize a multi-month cohort). For deep cohort/retention curves see
retention-analytics.
4. Bookkeeping Automation, Chart of Accounts & the Monthly Close
The biggest leverage point: a clean chart of accounts (COA) + a repeatable close + automated bank feeds + approval controls.
4a. Chart of accounts (SMB/SaaS starter — numeric ranges)
Group by the P&L/balance-sheet line it rolls into so reporting is automatic.
| Range | Type | Example accounts |
|---|---|---|
| 1000–1999 | Assets | 1000 Operating bank · 1010 Savings/reserve · 1100 Accounts receivable · 1200 Prepaid expenses · 1500 Fixed assets · 1510 Accumulated depreciation (contra) · 1600 Capitalized software |
| 2000–2999 | Liabilities | 2000 Accounts payable · 2100 Credit cards · 2200 Accrued expenses · 2300 Deferred revenue · 2400 Sales-tax/VAT payable · 2500 Payroll liabilities · 2700 Loans/notes payable |
| 3000–3999 | Equity | 3000 Common stock/share capital · 3100 Additional paid-in capital · 3200 Retained earnings |
| 4000–4999 | Revenue | 4000 Subscription revenue · 4100 Usage/overage revenue · 4200 Services/onboarding · 4900 Refunds & credits (contra) |
| 5000–5999 | COGS | 5000 Hosting/infrastructure · 5100 Third-party API/usage · 5200 Payment processing fees · 5300 Support & success (delivery) · 5400 Implementation labor |
| 6000–7999 | Operating expenses | 6000 Salaries & wages · 6010 Employer payroll taxes · 6020 Benefits · 6100 Sales & marketing · 6200 R&D/software dev (non-capitalized) · 6300 Rent & facilities · 6400 SaaS tools/subscriptions · 6500 Professional fees (legal/accounting) · 6600 Travel · 6700 Depreciation & amortization |
| 8000–9999 | Other | 8000 Interest income · 9000 Interest expense · 9500 Income tax expense |
Rules: keep it shallow (use classes/tags/departments for dimensions, not 200 accounts); never expense to a bank/AP account; reserve a contra account for refunds; reconcile 2300 Deferred revenue to the §6 roll-forward and 2400 Sales-tax/VAT payable to filed returns.
4b. Bank-feed reconciliation workflow
- Connect bank/credit-card feeds (Plaid/native) into the ledger (QuickBooks Online, Xero, NetSuite, Wave).
- Set bank rules to auto-categorize recurring lines (payroll provider → 6000/6010; Stripe payout → split fee 5200 vs gross; AWS → 5000).
- Match feed transactions to existing invoices/bills; create from rules only when unmatched.
- Clear the bank rec so ledger balance = bank statement balance every month; investigate any unreconciled item — never "plug" it.
- Reconcile the Stripe/PSP payout: gross charges − processing fees − refunds = net deposit; book fees to 5200, not as a revenue contra.
4c. Monthly close checklist (target: business-day +5)
- All bank & credit-card accounts reconciled to statements (4b).
- AR aging reviewed; bad-debt reserve assessed.
- AP complete; accruals booked for incurred-but-unbilled costs (cut-off).
- Prepaids amortized (insurance, annual SaaS tools).
- Depreciation/amortization run for the period.
- Deferred-revenue roll-forward posted; revenue recognized per ASC 606/IFRS 15 (§6).
- Payroll fully recorded incl. employer taxes and PTO accrual.
- Sales-tax/VAT liability reconciled to returns/registers.
- Intercompany/owner transactions cleared (no personal expenses in the company ledger).
- Flux/variance review vs prior month, budget, and forecast (§8); lock the period.
4d. Approval controls, receipt capture & audit trail (segregation of duties)
- Separate who requests, approves, and pays — no single person initiates and disburses (fraud control). In tiny teams compensate with owner review of the bank feed + dual sign-off above a threshold.
- Spend authorization matrix: e.g. < €500 manager · €500–5k department head · > €5k founder/CFO · > €25k board. Document and enforce in the AP/expense tool.
- Receipt capture: require an itemized receipt per expense (Ramp/Brex/Pleo/Expensify auto-OCR and attach); enforce a per-transaction documentation rule for tax substantiation.
- Audit trail: keep an immutable, time-stamped log of who entered/edited/approved each transaction; restrict ledger admin; never share logins. Retain records per jurisdiction (commonly 7–10 years; verify locally).
- Month-end lock: close the prior period so posted entries can't be silently altered; corrections go through dated adjusting entries.
5. Invoicing & Accounts Receivable
Invoice/dunning workflow
- Contract signed → create invoice/subscription record.
- Invoice issued → send on billing date with a payment link.
- Track aging by terms (net 15/30/60).
- Overdue dunning sequence (tune by segment; soften for strategic accounts):
- Day 1 past due: friendly reminder + link.
- Day 7: second notice.
- Day 14: escalate to account owner.
- Day 30: final notice; assess late fee (if contractually allowed) and collections.
For automated dunning, retries, and payment-failure recovery on Stripe, use
saas-billing/stripe-billing— don't hand-roll it.
What a compliant invoice contains
Exact mandatory fields are jurisdiction- and transaction-specific (and differ for a full VAT invoice vs a simplified receipt below a local threshold). General good practice:
- Unique sequential invoice number; issue date (and tax point/supply date if different); due date.
- Supplier legal name, address, and tax/VAT/company registration number where the supplier is registered.
- Customer name and address.
- Line items: description, quantity, unit price; subtotal; tax rate(s) and tax amount per rate; total payable; currency.
- Payment terms and remittance/bank details.
The customer's VAT number is NOT universally required. It is required (and must be valid) when you apply the EU B2B reverse charge / intra-Community supply — without a verified buyer VAT ID you generally cannot zero-rate (validate via VIES). But many customers (consumers, non-VAT-registered small businesses, non-EU buyers) have no VAT number, and that is fine. Likewise, your VAT number only appears if you are VAT-registered. Don't block invoicing on a VAT field that doesn't apply. Confirm the exact field set for your country with
eu-tax-accountingor a local accountant.
6. Revenue Recognition (ASC 606 / IFRS 15)
5-step model: (1) identify the contract → (2) identify distinct performance obligations → (3) determine the transaction price → (4) allocate price to obligations (by standalone selling price) → (5) recognize revenue as/when each obligation is satisfied.
SaaS patterns
| Arrangement | Recognition |
|---|---|
| Monthly subscription | Ratably as service is delivered (each month). |
| Annual prepaid (e.g. €12,000 upfront) | €1,000/mo recognized; remainder sits in deferred revenue (2300). |
| Multi-element (license + implementation + support) | Allocate price across distinct obligations by standalone selling price; recognize each on its own pattern. |
| Setup/onboarding fee | Defer and recognize over the period it relates to (often the contract/expected-life) unless it's a distinct obligation delivered upfront. |
| Usage/consumption | Recognize as usage occurs. |
Deferred-revenue roll-forward (must tie to the balance sheet and §3)
Beginning deferred revenue 80,000
+ Billings (new + renewals) 30,000
− Revenue recognized this period (26,000)
= Ending deferred revenue 84,000
Multi-element allocation, contract modifications, variable consideration, and capitalized contract costs (ASC 340-40) involve judgment — get auditor/accountant sign-off before relying on the policy externally.
7. Tax Compliance Checklists
All rates/thresholds: "verify before use." Jurisdiction-specific; they change. This is not tax advice — confirm with a qualified advisor and file via the official authority. For 27-country EU depth, use
eu-tax-accounting.
7a. EU VAT
| Scenario | Treatment |
|---|---|
| B2B, same EU country | Charge local VAT. |
| B2B, cross-border EU (valid buyer VAT ID) | Reverse charge — 0% on the invoice; buyer self-accounts. Validate the ID via VIES; note "reverse charge" on the invoice. |
| B2C goods/services within EU | Charge the destination country's rate; report via OSS (or IOSS for ≤ €150 imported goods). |
| B2C digital services (TBE: telecom, broadcasting, e-services) | Taxed where the customer is; charge that country's rate; report via OSS. (No small intra-EU threshold for cross-border digital B2C beyond the €10k pan-EU micro-threshold for goods+TBE.) |
| Sale to non-EU customer | Often outside EU VAT — but the destination country's VAT/GST/sales tax may apply and may require local registration (see 7d). Don't assume "no tax." |
OSS / IOSS: register in one EU country to report all EU B2C (OSS) / low-value imports (IOSS), avoiding many separate registrations. Standard rates change — verify each at the national tax authority (links in
eu-tax-accounting).
| Country (standard VAT, as of Jun 2026 — verify) | Rate | Official source |
|---|---|---|
| Luxembourg | 17% | guichet.public.lu / AED |
| Germany | 19% | bzst.de |
| France | 20% | impots.gouv.fr |
| Netherlands | 21% | belastingdienst.nl |
| Spain | 21% | agenciatributaria.es |
| Italy | 22% | agenziaentrate.gov.it |
| Ireland | 23% | revenue.ie |
EU-wide consolidated/standard-rate list: European Commission Taxes in Europe Database / VAT rates page. Re-verify before invoicing.
7b. EU e-invoicing & digital reporting (ViDA) — 2026 readiness
Structured (machine-readable) e-invoicing and near-real-time digital reporting are being mandated unevenly across the EU and under VAT in the Digital Age (ViDA), which also extends deemed-supplier VAT rules to platforms/marketplaces. Indicative B2B timeline (verify per country): Germany Jan 2025 (must receive), issuance phasing in ~2027–2028; Belgium Jan 2026 (B2B); France Sep 2026 (must receive), Sep 2027 (must issue, large/mid first). Use formats like EN 16931 / Peppol BIS / Factur-X (ZUGFeRD) / FatturaPA (Italy, already live). Action: confirm dates and formats per country in eu-tax-accounting, and ensure your billing tool can emit a compliant structured invoice.
7c. UK VAT (post-Brexit, separate from EU)
- Standard rate 20% (verify at gov.uk); registration threshold historically £90k taxable turnover (verify current figure).
- Making Tax Digital (MTD): VAT returns must be filed via MTD-compatible software with digital record-keeping.
- B2B sales to UK from abroad and low-value imports have specific rules; UK is not in EU OSS — UK VAT is handled separately.
7d. US sales tax / SaaS nexus
- The US has no VAT; sales tax is state (and local), ~45 states + DC, each with its own rules and rates.
- Economic nexus (post-Wayfair): you can owe collection in a state with no physical presence once you cross its sales/transaction threshold — a common one is $100,000 in sales or 200 transactions/yr, but thresholds, the "200 transactions" prong, and whether SaaS is taxable all vary by state — verify each. (Many states dropped the transaction count; some never tax SaaS; a few always do.)
- Steps: track sales by state → monitor each threshold → register where you have nexus → collect at the correct combined (state+county+city+district) rate → file/remit on each state's cadence. Tools: Stripe Tax, Avalara, TaxJar, Anrok automate calc/registration/filing.
- Marketplace facilitator laws: if you sell through a marketplace (Amazon/App Store/etc.), the platform often collects and remits sales tax on your behalf — but you may still have filing obligations; confirm per state.
7e. Payroll tax
- Withhold and remit employee income tax + employee/employer social/payroll contributions on each pay run; deposit on the statutory schedule (penalties for late deposits are steep).
- US: federal income tax withholding + FICA (Social Security/Medicare, employee & employer) + FUTA + state withholding/SUTA; file (e.g.) Form 941 quarterly and W-2s annually — verify current forms/limits.
- EU/UK: employer social security + PAYE-type withholding vary by country; see
eu-tax-accountingper state. - Worker classification (employee vs contractor) is a high-risk audit area — misclassification creates back-tax and penalty exposure; get advice.
7f. Corporate income tax
- Tax expense (accrual, on the P&L) differs from tax paid (cash); most jurisdictions require estimated/instalment payments during the year — model these in the cash forecast (§2).
- Track deferred tax (timing differences) and any usable loss carryforwards; R&D credits/incentives may apply.
- EU corporate rates range widely (e.g. Ireland 12.5%, Germany ~30% effective) — see
eu-tax-accounting; verify before relying.
7g. Vendor / contractor information reporting
- US 1099: generally issue 1099-NEC for ≥ $2,000/yr (raised from $600 for tax years beginning after 2025; may be inflation-adjusted from 2027) paid to US non-corporate contractors (collect a W-9 before paying); 1099-K is issued by payment processors/marketplaces; verify the current dollar threshold (it has been changing). Foreign contractors: collect W-8BEN/W-8BEN-E instead.
- EU/UK: equivalents include DAC7 (platform reporting of seller income) and local contractor-reporting/withholding rules — confirm per country.
8. Budget vs Actual (variance analysis)
Both the Variance and % Var columns below use a single favorable(+) / unfavorable(−) convention — the raw arithmetic delta is shown separately so the two columns never disagree on sign:
| Category | Budget | Actual | Raw Δ (Actual−Budget) | Variance (F/U) | % Var (F/U) | Flag |
|---|---|---|---|---|---|---|
| Revenue | 100,000 | 95,000 | −5,000 | −5,000 (unfavorable) | −5% | Review |
| COGS | 25,000 | 23,000 | −2,000 | +2,000 (favorable) | +8% | OK |
| Marketing | 30,000 | 38,000 | +8,000 | −8,000 (unfavorable) | −27% | Alert |
| R&D | 40,000 | 41,000 | +1,000 | −1,000 (slightly unfavorable) | −2.5% | OK |
Sign convention (the one rule that prevents misreads): for a revenue/income line, actual above budget is favorable; for a cost/expense line, actual below budget is favorable. So COGS coming in €2,000 under budget is +€2,000 favorable even though the raw
Actual−Budgetis −€2,000 — that is why the "Raw Δ" and "Variance (F/U)" columns can have opposite signs for cost lines. Pick the F/U convention for both the amount and the % and apply it to every row so the table can't be misread.% Var (F/U)= |Actual−Budget| / Budget, signed favorable/unfavorable.
Rules
- Flag variances > 10% for review, > 20% for action.
- Always explain WHY (price vs volume vs timing), not just the delta.
- Distinguish timing variances (will reverse) from permanent ones (reforecast).
- Reforecast at least quarterly off actuals; feed the result back into the cash forecast (§2) and the MRR schedule (§3).