Growth engineering agent skills — growth hacking, customer acquisition, retention analytics, product-led growth, viral mechanics, and funnel optimization.
Affiliate/partner program design, commission economics, fraud-resistant tracking & attribution, compliance (FTC/GDPR/CPRA/tax/KYC), recruitment, and payout ops. Use when launching an affiliate program, designing commission terms, building click/conversion tracking, reviewing affiliate fraud, vetting payouts, or recruiting partners.
BD strategy for B2B SaaS: partner scoring, compliance-safe outreach, deal pipeline + CRM fields, partner economics, and negotiation playbooks. Use when sourcing/qualifying partners, running cold outbound, structuring referral/reseller/integration/white-label deals, negotiating partnership terms, or building a BD dashboard.
B2B cold email and LinkedIn outreach: deliverability (SPF/DKIM/DMARC), copy frameworks, sequences, personalization, suppression, and compliance (CAN-SPAM/GDPR/CASL). Use when writing or diagnosing compliant cold outbound, fixing spam-folder/deliverability issues, or lifting reply/meeting rates; not for consumer bulk or scraped lists.
Playbook to build, grow, moderate, and measure online communities (Discord, Slack, Circle, Reddit, GitHub Discussions) from zero to 10,000+ members: onboarding, engagement rituals, trust & safety SOPs, metrics, and a 30/90-day launch plan. Use when launching/scaling a community, fixing low engagement/retention, or writing moderation rules.
Competitive intelligence end to end: competitor discovery, feature/pricing matrices, positioning maps, win/loss analysis, sales battlecards, monitoring automation, and a legal/ethical sourcing register. Use when building competitor analysis, battlecards, a CI program, or tracking rivals' pricing, features, and positioning.
CAC optimization, channel-mix modeling, multi-touch + incrementality attribution, and acquisition strategy across paid, organic, and product-led channels. Use when calculating CAC/LTV:CAC/payback, allocating channel budget, measuring under iOS ATT/SKAN + consent-mode + cookie loss, running incrementality tests, or building channel playbooks.
Design and operate a Voice of Customer program — NPS/CSAT/CES collection, survey instrumentation, feedback data model, AI-assisted tagging, RICE+ prioritization, and roadmap integration. Use when standing up VoC, normalizing satisfaction metrics, writing survey copy/triggers, deduping feedback to accounts, or running churn/beta loops.
Launch and rank a SaaS/app/tool on marketplaces, review sites, and directories — Product Hunt, AppSumo, G2, Capterra, indie/AI directories — for visibility, reviews, and acquisition. Use when running a Product Hunt launch, an AppSumo lifetime deal, a G2/Capterra review campaign, a directory push, or a multi-channel launch calendar.
Product-led growth playbooks — activation loops, viral mechanics, freemium gating, PQL scoring, self-serve revenue, and product-led sales. Use when designing PLG onboarding, defining aha/activation metrics, building freemium gates or reverse trials, scoring PQLs, wiring self-serve Stripe billing, or layering sales onto self-serve.
Transparent, rules-compliant Reddit engagement: research subreddits, scan threads with real search syntax, score thread-fit and moderation risk, draft disclosed replies, follow Reddit's API policy, log outcomes. Use when planning Reddit research, outreach, or draft replies for a product, client, or community.
Organic growth on LinkedIn, X, Instagram, TikTok, and YouTube — format mix, cadence, hooks, a native-analytics verification workflow, use-case playbooks, and platform-policy guardrails. Use when planning a content calendar, diagnosing flat reach, choosing formats, or auditing growth tactics for compliance and brand risk.