Content Strategy
A content program discipline: decide what to publish, brief it so it actually ranks and gets cited, schedule it, score it, and prune it. This skill owns clusters, briefs, the calendar operating model, scoring, gap analysis, repurposing, and AI-search discovery for content.
For the technical SEO layer (schema/JSON-LD, Core Web Vitals, hreflang, indexing, robots) see the seo-geo sibling skill — do not re-derive it here. For programmatic page generation at scale see programmatic-seo. For the writing craft itself see copywriting; for CMS/blog plumbing see blog-engine; for the analytics wiring referenced below see search-console and google-analytics.
Data hygiene rule (read first). Never present a keyword volume, difficulty score, or industry statistic as a fixed fact. Volumes differ across Ahrefs / Semrush / Google Keyword Planner, by country, by device, and by month. Every number you record must carry source + market + retrieval date (e.g.
1,900/mo · Ahrefs · US · 2026-06). Pull fresh before any planning session; do not copy numbers from this document — the examples below use the placeholder form on purpose.
Reference guide
Read only the references needed for the current request:
- Table of Contents: references/table-of-contents.md
- 1. Topic Cluster Architecture: references/1-topic-cluster-architecture.md
- 2. Entity-First Content Briefs: references/2-entity-first-content-briefs.md
- 1. Target & intent: references/1-target-intent.md
- 2. SERP & AI-answer reality (fill by inspecting the live results): references/2-serp-ai-answer-reality-fill-by-inspecting-the-live-results.md
- 3. Entities to cover (the "must-mention" list): references/3-entities-to-cover-the-must-mention-list.md
- 4. Questions to answer verbatim (one H2/H3 each): references/4-questions-to-answer-verbatim-one-h2-h3-each.md
- 5. Format requirements: references/5-format-requirements.md
- 6. E-E-A-T signals (required, not optional — see §3 and §4): references/6-e-e-a-t-signals-required-not-optional-see-3-and-4.md
- 3. AI-Era Discovery: references/3-ai-era-discovery.md
- 4. Content Scoring Rubric: references/4-content-scoring-rubric.md
- 5. Editorial Calendar Operating Model: references/5-editorial-calendar-operating-model.md
- 6. Content Gap Analysis: references/6-content-gap-analysis.md
- 7. Content Repurposing System: references/7-content-repurposing-system.md
- 8. Content Audit & Maintenance: references/8-content-audit-maintenance.md
- 9. Measurement: references/9-measurement.md
- Cross-links: references/cross-links.md