How do I install the Marketing Analytics skill?

Run npx skills-ws install marketing-analytics in your project. The skill is added to your agent's skills directory (.claude/skills, .cursor/skills, .agents/skills, or the OpenClaw workspace skills/ directory) and works with Claude Code, OpenClaw, Cursor, Codex, and GitHub Copilot.

Which AI coding assistants support the Marketing Analytics skill?

Marketing Analytics works with any agent that supports the SKILL.md standard, including openclaw, claude-code, cursor, codex.

Is the Marketing Analytics skill free?

Yes. Marketing Analytics is MIT-licensed open source and free to use. Source code is on GitHub at github.com/san-npm/skills-ws.

Marketing Analytics skill

Marketing Analytics is an agent skill for AI coding assistants (Claude Code, OpenClaw, Cursor, Codex). Marketing measurement on GA4/GTM: event taxonomy, ecommerce dataLayer, key events, Consent Mode v2, server-side tagging/Measurement Protocol, UTMs, 2026 attribution, BigQuery SQL, dashboards. Use when setting up GA4/GTM, UTMs, key-event/conversion tracking, attribution, dashboards, funnel/cohort analysis, BigQuery exports, or consent compliance. Install with: npx skills-ws install marketing-analytics.

marketingv1.11.0Updated Aug 2026

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Marketing Analytics

A standalone implementation guide for instrumenting, validating, and analyzing marketing measurement on the modern Google stack (GA4 + Google Tag Manager + server-side tagging + BigQuery), plus the UTM, attribution, and governance discipline that keeps the data trustworthy. For paid-channel optimization see the paid-ads skill; for lifecycle/email metrics see email-sequence; for activation/retention metrics see product-led-growth.

2026 context. GA4 is the only Google Analytics product (Universal Analytics was shut off July 2023). Three things below changed recently and trip people up: (1) GA4 retired first-click/linear/time-decay/position-based attribution in Nov 2023, and an Apr 2026 restructure pushed reporting further toward data-driven and changed default windows; (2) Consent Mode v2 (four signals) is required for EEA traffic via a Google-certified CMP, and from June 15 2026 the GA4 Google Signals toggle no longer governs Google Ads data; Consent Mode (ad_storage) becomes the authority for what reaches Ads; (3) data-driven attribution silently falls back to last-click below roughly 400 conversions for a given key event (within the lookback window), not the old ~1,000 thinking. The attribution models page (https://support.google.com/analytics/answer/10596866) documents the current model list; the DDA data requirements and 2026 changes are documented separately in Analytics Help, so confirm the current threshold there before quoting it to a client.

Reference guide

Read only the references needed for the current request:

1. GA4 Setup: references/1-ga4-setup.md
2. Ecommerce & gtag/dataLayer payloads: references/2-ecommerce-gtag-datalayer-payloads.md
3. Google Tag Manager (web) implementation: references/3-google-tag-manager-web-implementation.md
4. Consent Mode v2 (required for EEA, and best practice everywhere): references/4-consent-mode-v2-required-for-eea-and-best-practice-everywhere.md
5. Server-side tagging & Measurement Protocol: references/5-server-side-tagging-measurement-protocol.md
6. BigQuery export — your unsampled source of truth: references/6-bigquery-export-your-unsampled-source-of-truth.md
7. UTM strategy: references/7-utm-strategy.md
8. Attribution (GA4, 2026): references/8-attribution-ga4-2026.md
9. KPI dashboards: references/9-kpi-dashboards.md
10. Measurement governance (keep the data trustworthy): references/10-measurement-governance-keep-the-data-trustworthy.md
11. QA / debug checklist (run before declaring tracking "live"): references/11-qa-debug-checklist-run-before-declaring-tracking-live.md
Cross-references: references/cross-references.md

Marketing Analytics

Reference guide

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