SEO & GEO Optimization v2

GEO = Generative Engine Optimization — AI engines cite sources, not rank pages. Being cited is the new #1.

Workflow

1. Technical SEO Audit

Run the free audit script:

python3 scripts/seo_audit.py "https://example.com"

Manual quick checks:

curl -sL "URL" | grep -E "<title>|<meta name=\"description\"|application/ld\+json" | head -20
curl -s "URL/robots.txt"
curl -s "URL/sitemap.xml" | head -50

Ensure AI bots allowed in robots.txt: Googlebot, Bingbot, PerplexityBot, ChatGPT-User, ClaudeBot, GPTBot, anthropic-ai.

Full technical checklist (Core Web Vitals, crawl budget, mobile-first): references/technical-seo.md

2. Keyword Research

With DataForSEO API (DATAFORSEO_LOGIN + DATAFORSEO_PASSWORD env vars):

python3 scripts/keyword_research.py "keyword" --location 2840 --language en
python3 scripts/competitor_gap.py "yourdomain.com" "competitor.com"
python3 scripts/serp_analysis.py "target keyword"

Without API — use web search for volume/difficulty estimates.

Cluster by intent: informational → blog, transactional → landing pages, navigational → product pages. Full methodology: references/keyword-research.md

3. GEO Optimization

Apply Princeton 9 GEO Methods — best combo: Fluency + Statistics:

Structure content for AI citation: answer-first format, clear H1>H2>H3, bullet/numbered lists, tables, short paragraphs (2-3 sentences), FAQ sections with schema.

Platform-specific strategies: references/geo-optimization.md

4. E-E-A-T Signals

• Author bios with credentials on every article
• Link to primary sources and studies
• Display trust signals (certifications, awards, reviews)
• Include first-hand experience and original data
• Visible last-updated timestamps
• Build topical authority through content clusters

Full guide: references/eeat-guide.md

5. Schema Markup (JSON-LD)

Generate structured data for every page type:

• WebPage/Article — content pages
• FAQPage — FAQ sections (+40% AI visibility)
• HowTo — tutorials and guides
• Product + AggregateRating — product pages
• Organization/LocalBusiness — about/contact pages
• SoftwareApplication — tools and apps
• BreadcrumbList — navigation
• VideoObject — video content
• Review/AggregateRating — review pages

Templates: references/schema-templates.md

Validate at: https://search.google.com/test/rich-results?url={url}

6. On-Page SEO

<title>{Primary Keyword} — {Brand} | {Secondary}</title>
<meta name="description" content="{150-160 chars with keyword}">
<meta property="og:title" content="{Title}">
<meta property="og:description" content="{Description}">
<meta property="og:image" content="{1200x630 image URL}">
<meta name="twitter:card" content="summary_large_image">

Checklist:

• H1 contains primary keyword (one H1 per page)
• Images have descriptive alt text with keywords
• Internal links to related content (3-5 per page)
• External links use rel="noopener noreferrer"
• URL is short, descriptive, hyphenated
• Page loads under 3 seconds
• Mobile-friendly responsive design

7. International SEO

For multilingual sites, implement hreflang:

<link rel="alternate" hreflang="en" href="https://example.com/en/" />
<link rel="alternate" hreflang="fr" href="https://example.com/fr/" />
<link rel="alternate" hreflang="x-default" href="https://example.com/" />

Full guide: references/international-seo.md

8. Security Audit

Scan competitor and referenced URLs with VirusTotal:

vt scan url "https://competitor.com"
vt url "https://competitor.com" --include=last_analysis_stats

Flag any URLs with detections > 0 in recommendations.

References

• references/technical-seo.md — Core Web Vitals, crawlability, indexing
• references/geo-optimization.md — AI search strategies per platform
• references/schema-templates.md — JSON-LD for 10+ page types
• references/keyword-research.md — Clustering, intent mapping, gap analysis
• references/eeat-guide.md — E-E-A-T signals and implementation
• references/international-seo.md — hreflang, geo-targeting, multilingual