Social Media Kit

Platform Playbooks

LinkedIn

• Format: Text posts (1300 chars), articles, carousels (PDF), video
• Best performing: Personal stories, lessons learned, contrarian takes, data insights
• Structure: Hook line → story/insight → takeaway → CTA/question
• Posting: Tuesday-Thursday 8-10am local time
• Hashtags: 3-5 relevant, mix broad (#marketing) and niche (#saasGrowth)
• Engagement hack: Reply to every comment within 1 hour (boosts algorithm)

Twitter/X

• Format: Tweets (280 chars), threads, images, video
• Thread structure: Hook tweet → numbered points → summary → CTA
• Best performing: Threads (10-15 tweets), hot takes, how-to tips, curated lists
• Posting: 8-10am and 5-7pm local, weekdays
• Engagement: Quote-tweet with added value, reply to big accounts in your niche

Instagram

• Format: Reels (90s max), carousels (10 slides), stories, posts
• Carousels: Cover slide (hook) → content slides → CTA slide
• Reels: Hook in first 1s, value in 15-30s, CTA at end
• Hashtags: 5-10, mix of sizes (10K-500K posts each)
• Posting: Monday, Wednesday, Friday 11am-1pm

TikTok

• Format: Short video (15-60s optimal)
• Hook: First 1-2 seconds must stop the scroll
• Structure: Hook → context → value → CTA
• Trending: Use trending sounds, adapt trends to your niche
• Posting: 7-9am, 12-3pm, 7-11pm

Content Repurposing Workflow

One blog post becomes:

1. LinkedIn post — key takeaway as personal insight
2. Twitter thread — main points as numbered thread
3. Instagram carousel — visual summary (10 slides)
4. Short video — 60s summary for Reels/TikTok
5. Email snippet — highlight in newsletter
6. Quote graphics — 3-5 pull quotes as images

Content Calendar Template

See references/content-calendar.md for weekly planning template.

References

• references/platform-guides.md — Detailed specs and best practices per platform
• references/content-calendar.md — Weekly planning template with content mix