Conversion rate optimization agent skills — A/B testing, landing page builder, page CRO, popup CRO, signup flow CRO, and sales funnels.
Experimentation guidance: A/B test design, sample-size/MDE calculation, pre-analysis plans, SRM and validity checks, frequentist + Bayesian + sequential analysis, variance reduction (CUPED), and ship/no-ship decisions. Use when designing or analyzing an A/B test, sizing an experiment, prioritizing tests, debugging suspicious results, or deciding whether to ship a variant.
Architect vendor-neutral CRM systems: data models, pipeline semantics, lifecycle definitions, lead scoring, deduplication, migration, and governance. Use when designing a CRM from first principles or specifying its schema and operating model. For HubSpot, Salesforce, or Pipedrive configuration, use `crm-operations`.
Design, calibrate, and implement CRM/warehouse lead & account scoring — fit + engagement models, MQL/SQL thresholds, SDR routing, decay rules, BANT/MEDDIC mapping. Use when building or tuning lead scoring in HubSpot/Salesforce/Marketo, setting MQL thresholds, validating scores against won/lost data, or adding privacy guardrails.
Landing page CRO — 100-point audit checklist, heatmap analysis, statistical testing, conversion optimization. Use when auditing or optimizing a landing/marketing page. For popups see `popup-cro`; for signup flows see `signup-flow-cro`.
Popup, modal, slide-in, and banner conversion optimization — exit intent, lead capture, cookie consent, mobile-friendly (Google interstitial-safe). Use when user mentions popup, modal, overlay, slide-in, exit intent, lead-capture, or announcement banner.
SaaS pricing strategy and billing implementation — value metrics, tiering, discount governance, willingness-to-pay research (Van Westendorp/Gabor-Granger), localization, price increases, and production Stripe Billing (Checkout, usage meters, schedules, dunning, tax). Use when setting/testing prices, designing tiers, or implementing subscription/usage billing.
Design, instrument, and optimize sales/marketing funnels: TOFU/MOFU/BOFU + retention, blueprints by motion (PLG, sales-led B2B, ecommerce, creator, marketplace), GA4/CDP events, CRM lifecycle, objection handling, and privacy-safe measurement. Use when building/auditing a funnel, planning lead magnets, instrumenting events, or diagnosing drop-off.
Signup flow CRO — single vs multi-step analysis, social/passkey login impact, progressive profiling, friction audit, and 20+ A/B test ideas. Use when designing or optimizing signup, onboarding form, or registration funnel. For general pages see `page-cro`; for popups see `popup-cro`.